About Program in brief

iCreate idea Catalyst

iiC is an introductory programme aimed at idea-stage startups. With this programme, we help you translate your idea into a profitable business plan. Its starting point is you – a person with an idea ready to find its market. iiC is designed to provide each participant extensive mentoring and field work so that they evolve a complete financial roadmap for their idea.

What’s in for you

Immersive learning journey focusing on your own project

Personalised guidance by seasoned startup mentors and industry experts

Certificate of participation from iCreate, India's leading incubator of startups based on tech innovation

Personalised scorecard based on 5 parameters critical to building a successful startup

Hands-on learning that provides you practical, real world insights

Learning through peer interaction, team mentoring, and one-to-one mentoring

Experience of pitching to investors and industry experts, with guidance on pitch preparation

Get access to our Alumni Network

Being an entrepreneur is a magical, liberating feeling. Magical because you are the creator of something that did not exist before. An innovation, a business, or as we like to put it, an innovation-led business. It is about transforming your dreams into reality, and building something of great value. Liberating because, when you start up, you are your own boss. You are motivated not by HR’s appraisals and increments, but by the fire in your belly to create something that will make an impact.


What does it take to start up:

It all begins with a dream. Though just dreaming is not good enough. You must have a strong sense of conviction in your dream. But still be open to good advice. You must be willing to work very, very hard. Handle rejection. Restart by working hard once again. You must be comfortable with uncertainty and ambiguity in your life. Yet learn to present your case with well-structured logic. You must have an insatiable curiosity about technology. Yet recognise that tech is as good as the human needs it fulfils. You must draw on your inner reserves when even near and dear ones have doubts. Yet learn to build a circle of believers.

This is an introductory programme that helps you translate your idea into a profitable business plan. Its starting point is you – a person with an idea ready to find its market. iIA is an intensive programme designed to provide you extensive mentoring and entails field work with actual customers, so that you can evolve a complete financial, strategic and operational roadmap for your idea. It not only helps you decide whether your idea has the potential to be a successful business, it also provides you invaluable inputs on how to refine it, or pivot if necessary.
We strongly believe in personalised interactions, whether it is one-on-one mentoring or assessment by domain experts.

The iIA programme consists of three mentor-guided modules:

Module 1: Validating your idea by defining the value you bring to your customers, visualising your target market and its size, understanding the assumptions that drive your revenue and costs, converting all of this into a projected financial plan.

Module 2: Talking to potential customers, so you can see through their eyes the value you bring to them, validating your revenue and cost assumptions, understanding the product-market fit, and what it will take to build a successful business.

Module 3: Using market feedback to modify your idea, and pivoting if needed to align to market requirements, so that when you launch, you are better prepared to hit the ground running.

  • Identifying your customer’s pain point
  • Crafting your value proposition
  • Basics of market research
  • Leveraging technology to develop relevant value proposition
  • Overview of technologies & Industrial use cases
  • Understanding tech and business validation
  • Building & managing complementary teams
  • Resources you need to start up
  • Zeroing- in on your business model-strategic perspectives
  • Cost and revenue assumptions
  • Raising venture capital
  • Understanding early-stage funding
  • Basics of making a financial business plan
  • Emotional Intelligence: The Secret Sauce for Startup Success
  • Evolving and building techno-economic viable product and/ service
  • Importance of product design
  • Process of creating startups and accelerating them into unicorns

Emerge with a clear roadmap, a practical toolkit, and a well rounded understanding of what makes a startup successful.

  • Financial roadmap
  • Assistance in making a business plan
  • Idea validation by customers
  • Experience of pitching to an expert panel
  • Opportunity to get support and prototype development grant of up to Rs 10 lakh
  • Actionable feedback through a granular Project
  • Assessment Scorecard on critical success factors

Who can apply

Eligibility criteria for applicants:

This program is ideal for:

  • Entrepreneurs and teams who have a groundbreaking idea and are in the early stages of turning it into a viable product.
  • Startups looking for guidance, resources, and mentorship to refine their concepts and develop initial prototypes.
  • University and college students from any discipline who have innovative ideas and are eager to explore entrepreneurship.
  • Students working on academic projects that have the potential to be commercialized or developed into startups.
  • Inventors, researchers and creators with unique ideas who are seeking support to bring their visions to life.
  • Individuals passionate about solving problems and developing new technologies or products, regardless of their professional background or current employment status.

Previous Batches

iIA Batch 4
iIA Batch 5
iIA Batch 6

The fourth batch of iIA was conducted from 26th October 2020 to 6th November 2020. This batch attracted very innovative 12 startups.

iIA Batch 4

The fifth batch of iIA was conducted from 4th January 2021 to 19th January 2021. This batch attracted very innovative 14 startups.

iIA Batch 5

The sixth batch of iIA was conducted from 5th April 2021 to 16th April 2021. This batch attracted very innovative 10 startups.

iIA Batch 6

Changing environment reiterating the need and importance of quick and reliable technology solutions in accordance with local needs.