About Program in brief

iCreate Idea Accelerator

iIA is an introductory programme aimed at idea-stage startups. With this programme, we help you translate your idea into a profitable business plan. Its starting point is you – a person with an idea ready to find its market. iIA is designed to provide each participant extensive mentoring and field work so that they evolve a complete financial roadmap for their idea.

What’s in for you

Immersive learning journey focussing on your own project

Personalised guidance by seasoned startup mentors and industry experts

Certificate of participation from iCreate, India's leading incubator of startups based on tech innovation

Personalised scorecard based on 5 parameters critical to building a successful startup

Hands-on learning that provides you practical, real world insights

Learning through peer interaction, team mentoring, and one-to-one mentoring

Experience of pitching to investors and industry experts, with guidance on pitch preparation


Get access to our Alumni Network

Being an entrepreneur is a magical, liberating feeling. Magical because you are the creator of something that did not exist before. An innovation, a business, or as we like to put it, an innovation-led business. It is about transforming your dreams into reality, and building something of great value. Liberating because, when you start up, you are your own boss. You are motivated not by HR’s appraisals and increments, but by the fire in your belly to create something that will make an impact.


What does it take to start up:

It all begins with a dream. Though just dreaming is not good enough. You must have a strong sense of conviction in your dream. But still be open to good advice. You must be willing to work very, very hard. Handle rejection. Restart by working hard once again. You must be comfortable with uncertainty and ambiguity in your life. Yet learn to present your case with well-structured logic. You must have an insatiable curiosity about technology. Yet recognise that tech is as good as the human needs it fulfils. You must draw on your inner reserves when even near and dear ones have doubts. Yet learn to build a circle of believers.

This is an introductory programme that helps you translate your idea into a profitable business plan. Its starting point is you – a person with an idea ready to find its market. iIA is an intensive programme designed to provide you extensive mentoring and entails field work with actual customers, so that you can evolve a complete financial, strategic and operational roadmap for your idea. It not only helps you decide whether your idea has the potential to be a successful business, it also provides you invaluable inputs on how to refine it, or pivot if necessary.
We strongly believe in personalised interactions, whether it is one-on-one mentoring or assessment by domain experts.

The iIA programme consists of three mentor-guided modules:

Module 1: Validating your idea by defining the value you bring to your customers, visualising your target market and its size, understanding the assumptions that drive your revenue and costs, converting all of this into a projected financial plan.

Module 2: Talking to potential customers, so you can see through their eyes the value you bring to them, validating your revenue and cost assumptions, understanding the product-market fit, and what it will take to build a successful business.

Module 3: Using market feedback to modify your idea, and pivoting if needed to align to market requirements, so that when you launch, you are better prepared to hit the ground running.

  • Identifying your customer’s pain point
  • Crafting your value proposition
  • Basics of market research
  • Leveraging technology to develop relevant value proposition
  • Overview of technologies & Industrial use cases
  • Understanding tech and business validation
  • Building & managing complementary teams
  • Resources you need to start up
  • Zeroing- in on your business model-strategic perspectives
  • Cost and revenue assumptions
  • Raising venture capital
  • Understanding early-stage funding
  • Basics of making a financial business plan
  • Emotional Intelligence: The Secret Sauce for Startup Success
  • Evolving and building techno-economic viable product and/ service
  • Importance of product design
  • Process of creating startups and accelerating them into unicorns

Emerge with a clear roadmap, a practical toolkit, and a well rounded understanding of what makes a startup successful.

  • Financial roadmap
  • Assistance in making a business plan
  • Idea validation by customers
  • Experience of pitching to an expert panel
  • Opportunity to get support and prototype development grant of up to Rs 10 lakh
  • Actionable feedback through a granular Project
  • Assessment Scorecard on critical success factors

Who can apply

Eligibility criteria for applicants:

This is an introductory programme that helps you translate your idea into a profitable business plan. Its starting point is you – a person with an idea ready to find its market.

Previous Batches

Batch 04
Batch 05
Batch 06

The fourth batch of iIA was conducted from 26th October 2020 to 6th November 2020. This batch attracted very innovative 12 startups.

Batch 04

The fifth batch of iIA was conducted from 4th January 2021 to 19th January 2021. This batch attracted very innovative 14 startups.

Batch 05

The sixth batch of iIA was conducted from 5th April 2021 to 16th April 2021. This batch attracted very innovative 10 startups.

Batch 06

Our Mentors

At iCreate, we recognise how important good mentors are to guiding, challenging, motivating startups in translating their dreams into reality. We assign each startup a mentor or a group of mentors to shape the desired outcome as per a pre-planned schedule. Seasoned and accomplished technical as well as business mentors guide all our projects with a mandate to drive the startup founders towards achieving mutually determined outcomes.

Ashish Kanaujia

Consultant - Technology Innovation

Ashish Kanaujia is known for the conversion of ideas from lab scale to commercial scale. He brings more than 20 years of experience in multiple dimensions of technologies, Ashish’s area of expertise varies from Artificial Intelligence, Internet of Things, and Brain Computer Interface to Healthcare as well as ICT. He has worked as a consultant with various offshore clients and MNCs. Ashish is very instrumental in mentoring startups and already running incubation centres at Greater Noida, Lucknow and Kanpur. Currently, he is mentoring and providing technological guidance to a number of startups at iCreate (a Government of Gujarat TBI). His experience to work with engineers, academicians, patent attorneys and being inventor by himself make him sync well with the new emerging technologies. He has been an expert in software and electronics. He has been instrumental in ideation and implementation of various electronics and software products in different capacities.

Gladis Nair

Senior L&D Manager

Gladis Nair is a management professional with 17 plus years of experience with multinational companies like Wipro Technologies, HSBC & Tech Mahindra. She has also worked with few of the renowned educational institutions. A university topper in M.phil from Barkatullah Vishwavidyalaya, along with 3 Master’s degrees in English Literature, Sociology and Human resources. She is a globally certified transform trainer. She has also worked as a freelancer with some of the national leading newspapers like MP chronicle, Danik Bhaskar. She has also worked as moderator and hosted various National and international programs.

M. C. Gupta

Company Secretary & Visiting Faculty

Mr. Gupta is practising as a Company Secretary for more than 25 years. He is also a visiting faculty at many institutes. He is mentoring many new projects for technocrats at various incubators. He is also associated with various NGOs – the social organizations.


Dr. Gurusamy

Head - Technology

Highly experienced technology professional with 32 years of diverse expertise, holding degrees from India's renowned institutes. Vast contributions in Set Top Boxes, Web Technologies, IoT, Bluetooth, Cryptography, RFID, and more. Guided research projects on media convergence, medical sciences, and mentored successful technology startups. Expertise in software development for Clinical Trials, HR, Security, GIS, Remote Sensing, and Image Processing. Actively involved in various technology forums. Skilled in analyzing business needs, defining technical vision, and streamlining operations to deliver successful products. Continuously updating knowledge through academic and research institutions. A risk-aware consultant with deep business insights.

Dr. Madhukumar Mehta

Chief Mentor Emeritus

Dr. Madhukumar Mehta is a technocrat who turned to being a coach for pursuit of next gen entrepreneurship. In the past he has founded three companies. First was a consulting firm to design digital electronics based products (notably calculators). This was followed by Digital Innovations, which designed and marketed computers for diverse applications. The third venture - Anjaleem, created attended PCO and shaped the birth of STD PCO markets in India. Dr. Mehta has mentored many startups and is also involved with many industry, non-profits, university bodies to promote technology and entrepreneurship.

Neeraj Darwai

Senior Technology Analyst

Specialized in mechatronics and control system hardware, backed by over 7 years of teaching experience at renowned engineering institutions. Additionally, have held directorship positions in three start-up companies focused on automation.

Dr. Raashid Saiyed

Marketing Consultant, iCreate

With diverse experience across industries, consulting, academia and startup incubation, Dr Saiyed is a CEO coach and mentor to startups, specialising in strategy and marketing. His areas of interest include guiding organisations in building attractive valuation, and articulation of innovations that have distinctive value propositions.

Mr. Shantanu Poddar

Marketing & Sales Consultant, iCreate

Versatile Result-oriented business leader having close to 28 years of rich experience spanning across leadership & tactical roles in diverse industry landscape including Electric vehicles ,Automotive, Telecom and Office Automation. Adept at working in high pressure environments with strict deadlines and multiple deliverables, having been recognized for driving high-value revenue & profit gains and improved organizational productivity & performance. Identifying practical opportunities and implementing strategic plans to secure strong and sustainable streams of revenue.

Dr. Tarun Kanade

Senior Technology Analyst

An industry and academic professional with 20+ years of experience delivering successful technology, outcomes and transformation.

K. Thyagrajan

Mentopreneur & Visiting Faculty

Mr. K. Thyagrajan has a professional career journey of over 30 years that has traversed across a variety of fields; hard-core engineering (involving design-manufacturing-project management), management consulting, mentoring and propagating next-generation entrepreneurship, and academic teaching in diverse areas of technology, business management and entrepreneurship, and advisory in policy making. He is currently mentoring start-ups and aspiring entrepreneurs in the areas of Bio-medical diagnostics, Edutainment, Digital records management, ERP & CRM, Special equipment design and manufacturing, Energy conservation products, Environmental conservation, and APPs development. Mr. Thyagrajan was earlier involved in setting up and running a unique Technology Business Incubator - NirmaLabs for close to four years (2004-2007), as its Chief Executive where he mentored over 40 potential entrepreneurs across 8 projects that have been set up as commercial ventures in High Technology sectors including electronics, computer science, mechatronics, biotechnology, and pharmacy. He is currently on the Advisory Board of some of these ventures. In his earlier stint for over 25 years with Mott MacDonald Pvt. Ltd., Mr. Thyagrajan served in various capacities; starting out as a Management Consultant to heading their India operations as General Manager - HR and Learning & Development. As a Management Consultant he was associated with a variety of business advisory projects and consulting engagements for several leading business houses in India, MNCs, central and state governments and multilateral agencies like The World Bank, ADB, EC, etc. Mr. Thyagrajan is a Mechanical Engineer by education, with a PGD in Business and Industrial Management.


What our participants have to say

I learnt that skills can be sharpened with proper guidance and mentoring. The programme really boosted my confidence. What worked well for me was the one-to-one individual guidance and frank feedback on my innovation.

Saurabh Baviskar

Founder, Warm Water

I learnt that I need to have more hands-on experience and knowledge, develop the ability to do large scale quality work within a short time span, and to bounce back after failure. Also, how to validate my idea, build my network, and tap into the energy of people.

Preet Kadivar

Founder, PPV Streamings

I learnt that one needs a combination of business intelligence and design interventions to build a successful startup. I found the one-on-one mentoring extremely useful in bringing greater clarity to my product-market mapping.

Arun Kushwaha

Founder, Some Hands With Hearts

It was a fabulous experience! Although the programme was virtual, we didn't feel any problem because the mentors were available 24x7 for any discussions or clarifications. We now have a clear idea about how we want to take our business forward, as well as an end-to-end vision for our business.

Vinaya Sathyanarayana

Founder, Sthana.ai

Changing environment reiterating the need and importance of quick and reliable technology solutions in accordance with local needs.

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